I think Deirdre Maloney (Co-Founder, BPMW Agency) describes the definition of an influencer best - a person that can take an idea, a brand, a concept that is not in the  mainstream consciousness and can bring it to the mainstream consciousness.

mnemaniacs:

A short artistic documentary written and directed by Paul Rojanathara & Davis Johnson, produced by R+I Creative on the idea of the “Influencer marketing”, which emerged in marketing in the 50s and is still relevant today.

Influencer Poster

The film focuses on the concept of “Lifestyle Culture” in the areas of music, fashion, and entertainment and it does not pretend to offer an analysis of what is influence under all its forms (economic, political, environmental etc.)

INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertainment.

The film attempts to understand the essence of influence, what makes a person influential without taking a statistical or metric approach.

Written and Directed by Paul Rojanathara and Davis Johnson, the film is a Polaroid snapshot of New York influential creatives (advertising, design, fashion and entertainment) who are shaping today’s pop culture. “Influencers” belongs to the new generation of short films, webdocs, which combine the documentary style and the online experience.

For a bonus note, the first season of “In-depth series”, a video content platform planned in parallel to provide an in-depth understanding on the topics mentioned in the film, will debut online Wednesday, November 17 at www.influencersfilm.com

A very brilliant cross-over project combining film and online experience.

Enjoy!

The digital era has given rise to a more intimate custom. It has become fashionable for young people to express their affection for each other by sharing their passwords to e-mail, Facebook and other accounts. Boyfriends and girlfriends sometimes even create identical passwords, and let each other read their private e-mails and texts.

They say they know such digital entanglements are risky, because a souring relationship can lead to people using online secrets against each other. But that, they say, is part of what makes the symbolism of the shared password so powerful.

“It’s a sign of trust,” Tiffany Carandang, a high school senior in San Francisco, said of the decision she and her boyfriend made several months ago to share passwords for e-mail and Facebook. “I have nothing to hide from him, and he has nothing to hide from me.”

Young, in Love and Sharing Everything, Including a Password (via NYT) (via artisntreal)

(via hyslttp)

Generation “I” is also very competitively focused on their peers. Seventy percent of recent graduates feel some kind of pressure to keep up with their peers when it comes to their career. In fact, 41 percent say they feel pressured when peers make more money than they do and 38 percent say they feel pressure when their peers are at a higher level in their career.

I predict TOMS Eyewear to have even more social success than the shoes  campaign. This seems like much stronger positioning - likely to be met  with greater support and positive media coverage.
wearethedigitalkids:





TOMS introduces TOMS Eyewear
“Blindness and visual impairment is the seventh-largest health disability in the world. But in most cases it can be prevented or treated. In fact, available solutions, including medical treatment, prescription eyeglasses or a 15-minute cataract surgery, could impact 80% of people afflicted with vision impairment and blindness…
Of the nearly 284 million people in the world who are visually impaired, almost 90% live in developing countries. It’s a vicious cycle — poverty and disease can lead to vision loss. And blindness and poor vision keep people trapped in poverty.”

I predict TOMS Eyewear to have even more social success than the shoes campaign. This seems like much stronger positioning - likely to be met with greater support and positive media coverage.

wearethedigitalkids:

TOMS introduces TOMS Eyewear

Blindness and visual impairment is the seventh-largest health disability in the world. But in most cases it can be prevented or treated. In fact, available solutions, including medical treatment, prescription eyeglasses or a 15-minute cataract surgery, could impact 80% of people afflicted with vision impairment and blindness…

Of the nearly 284 million people in the world who are visually impaired, almost 90% live in developing countries. It’s a vicious cycle — poverty and disease can lead to vision loss. And blindness and poor vision keep people trapped in poverty.”

Introducing the Subscribe Button on Facebook

mojaveinteractive:

Image representing Facebook as depicted in Cru...
Image via CrunchBase

Facebook introduces the Subscribe Button, lets you follow people you don’t know but are interested in.

http://blog.facebook.com/blog.php?post=10150280039742131