The Company Behind the Brand: In Reputation We Trust
Monumental shifts in the reputation landscape today are transforming how and what companies communicate. Radical changes caused by the Internet, globalization, NGOs/third parties, diminishing returns on traditional media, a more demanding…
If you fashion yourself a budding social media wonk and are looking for people to follow and learn from on Twitter, you could do much worse than just to follow everyone on this list! Many of them will even follow you back and retweet your stuff… if it’s good. :) Thought it was worth sharing… seriously some great folks on this list… -TM
There is little data to support so-called influencer behavior in social marketing. Rather, the data suggest that content and ideas online spread through large numbers of people sharing with small groups.
Engaged social users come to platforms like Buzzfeed and StumbleUpon to discover content to…
If you are marketing an entertainment property you HAVE to have a presence on the top social networks (and, we would argue, the niche ones too), monitor conversations and get the word out in that space through influencers. As this chart proves.
Influence is the single most effective and most enduring marketing asset. To help shed some light on the subject, Awareness latest white paper, the 3 Keys to Influence: Understanding and Leveraging Social Capital gives marketers a framework for maximizing their social influence strategy by specifically, outlining steps to leverage both internal and external brand advocates. Here’s an infographic put together to give you some key insights from the white paper.
dress by oscar de la renta, designer of happy clothing. sketch by @johnjannuzzi of @LuckyMagazine (and other genius pursuits).
(via luckymag)
So cute!
“Disruption is giving the world something it didn’t know it was missing.”
I think Deirdre Maloney (Co-Founder, BPMW Agency) describes the definition of an influencer best - a person that can take an idea, a brand, a concept that is not in the mainstream consciousness and can bring it to the mainstream consciousness.
A short artistic documentary written and directed by Paul Rojanathara & Davis Johnson, produced by R+I Creative on the idea of the “Influencer marketing”, which emerged in marketing in the 50s and is still relevant today.
The film focuses on the concept of “Lifestyle Culture” in the areas of music, fashion, and entertainment and it does not pretend to offer an analysis of what is influence under all its forms (economic, political, environmental etc.)
INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertainment.
The film attempts to understand the essence of influence, what makes a person influential without taking a statistical or metric approach.
Written and Directed by Paul Rojanathara and Davis Johnson, the film is a Polaroid snapshot of New York influential creatives (advertising, design, fashion and entertainment) who are shaping today’s pop culture. “Influencers” belongs to the new generation of short films, webdocs, which combine the documentary style and the online experience.
For a bonus note, the first season of “In-depth series”, a video content platform planned in parallel to provide an in-depth understanding on the topics mentioned in the film, will debut online Wednesday, November 17 at www.influencersfilm.com
A very brilliant cross-over project combining film and online experience.
Enjoy!
Took the DISC personality test. I am a high I&D #influencer #dominant (Taken with instagram)
For Those Who Enter The Matrix.
Klout (@Klout) shares its influencer matrix.
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The digital era has given rise to a more intimate custom. It has become fashionable for young people to express their affection for each other by sharing their passwords to e-mail, Facebook and other accounts. Boyfriends and girlfriends sometimes even create identical passwords, and let each other read their private e-mails and texts.
They say they know such digital entanglements are risky, because a souring relationship can lead to people using online secrets against each other. But that, they say, is part of what makes the symbolism of the shared password so powerful.
“It’s a sign of trust,” Tiffany Carandang, a high school senior in San Francisco, said of the decision she and her boyfriend made several months ago to share passwords for e-mail and Facebook. “I have nothing to hide from him, and he has nothing to hide from me.”
”(via artisntreal)
“Generation “I” is also very competitively focused on their peers. Seventy percent of recent graduates feel some kind of pressure to keep up with their peers when it comes to their career. In fact, 41 percent say they feel pressured when peers make more money than they do and 38 percent say they feel pressure when their peers are at a higher level in their career.”
Adecco Graduation Survey, 2012 (via albeard)
Generation “I” is born roughly between 1975 and 1985 - http://techcrunch.com/2010/03/17/generation-i-the-middle-children-of-the-information-age/
Wow, when the heck is Toronto going to jump on this? I find the Canadian social landscape to be slow in adopting online trends. Conservative much?
I predict TOMS Eyewear to have even more social success than the shoes campaign. This seems like much stronger positioning - likely to be met with greater support and positive media coverage.
“Blindness and visual impairment is the seventh-largest health disability in the world. But in most cases it can be prevented or treated. In fact, available solutions, including medical treatment, prescription eyeglasses or a 15-minute cataract surgery, could impact 80% of people afflicted with vision impairment and blindness…
Of the nearly 284 million people in the world who are visually impaired, almost 90% live in developing countries. It’s a vicious cycle — poverty and disease can lead to vision loss. And blindness and poor vision keep people trapped in poverty.”
